Tuesday, November 11, 2008

Competitor - Nine West

Nine West was founded in 1977, is part of the Jones Apparel Group Inc. and has many products including fashion accessories and handbags. They are a much bigger company than Butler Bag, employing 15,600 people. They advertise in Lucky, In Style, Marie Claire, Harpers Bazaar, ELLE, Self, Allure, Cosmopolitan, Glamour, Seventeen, In Touch, Ok, Us, and People. Celebrities that are endorsing Nine West on their website include, Ashley Tisdale, Michelle Trachtenberg, Jean Smart, Kristen Chenoweth, AnnaLynne McCord, Bar Rafaeli, Jamie Lynn Sigler and Rachel Leigh Cook.
Price points for Nine West range from $40 to $200.
Fall colors for 2008 included black, purple and lime multi in the patent snakeskin print. Black in velvet. Black and natural in satin. Black, gray and medium brown in synthetic leather. A fading yellow and fading red in canvas. Tan and black in leather with studs and embellishments. Brown multi and metallic multi in a patchwork.

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