Tuesday, November 11, 2008

Competitor - Dooney & Bourke

Founded in 1975 by Peter Dooney and Frederic Bourke, Dooney & Bourke specializes in fashion accessories including; handbags, Ipod cases, luggage, bracelets, watches, briefcases as well as limited clothing. They started making handbags in 1981, starting out with the Tack case and the Equestrian Bag, both made from bridal leather. The original distributors for this brand were Nordstroms, Brooks Brothers, and Saks Fifth Avenue along with the company store in Norwalk, Connecticut. In 1983 they released the AWL (all-weather leather) bag. In 2007 Hayden Panettiere designed a bag for them. Celebrity endorsement is a big part of their marketing. Celebrities such as Mischa Barton, Lindsey Lohan, Emma Roberts, and Michelle Trachtenberg have modeled in ads for Dooney & Bourke. They advertise in Vogue, Teen Vogue, ELLE, Vanity Fair, Lucky and In Style.
Price Points range from $20 to $625.
Fall 2008 colors for Dooney & Bourke included, black, bordeaux, cherry, mustard and plum in patent leather. Black, brown T-moro, cherry, jean and moss in suede. Black, brown and tan in a jaquard with the logo. Black, chesnut and natural in regular leather. Slate and jungle in python print. Black and white for the multi colored logo print. Black, brown, grey, purple, red, royal blue for "shiny" leather. Black, brown, cranberry, pine green and red for pebble grain leather. Black, cognac, orange and red for ostrick embossed leather. There were also animal prints in giraffe, leopard, and python.

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